Why do you need a website? Yellow-pages
If you have been around for a while you may remember that we actually had telephones in our homes and each year we would receive THE phone book. It contained all the names, addresses and phone numbers of the people that lived in our area. In addition, it contained the Yellow Pages or business section. Here every business could advertise their services or products in hopes that people would find them when they were looking for something. Today that phone book is all but gone. People use the Internet now to find products or services they are looking for. If you don’t have a website, your business won’t be found when they are looking for the products or services you are selling.
But the website is much more than a 1 column inch ad. Here you can describe exactly what you are selling. Adding details that might help the customer make up their mind to call you. You can put pages and pages of content on your website that help educate and drive that customer to take some sort of action whether it is filling out a form, making a phone call or sending an email to you requesting more information, a service or help. Your website also gives you the power to up-sell or offer more than you can in a print ad.
In today’s business environment, we need to do everything we can to reach our customers and keep reaching out to them. Posting articles like this one, while educational, it could not be done using the old Yellow-pages.